The article is pretty short, and discusses the factors to focus on, but if you just want the ending:

Sports events can deliver meaningful short-term revenue, reputational exposure and long-term benefits, but those outcomes are neither automatic nor evenly distributed.

Thoughtful policy design, transparent evaluation and binding community and environmental safeguards determine whether a World Series run or a World Cup week becomes a fleeting headline or a lasting city asset.

The main benefactor of the World Cup will be FIFA, not host cities. As The Economist noted in its review of economist Andrew Zimbalist’s Circus Maximus, there is “little doubt that under current conditions, prudent city governments should avoid the contests at all costs.”