Yet not a word so far in these comments that almost 10% of Meta’s income stream comes from scam posts. No wonder Meta really does not want to do much about these scams.

In 2025, Meta made approximately $196.2 billion from ads. This included $16 billion from ads for scams and banned goods. While these are against its policies, enforcement is often reactive rather than proactive.

But of Meta made $16 billion from these posts, imagine how much the scammers made?