As part of the $30-million deal, Canadian Tire will take ownership of not only the Hudson’s Bay stripes, but also its company names and other trademarks, such as its historic coat of arms symbol.
As part of the $30-million deal, Canadian Tire will take ownership of not only the Hudson’s Bay stripes, but also its company names and other trademarks, such as its historic coat of arms symbol.
The selling or transfer of a trademark seems counter to the idea of a trademark to me. I can’t see any angle that isn’t about misleading people about whether the original people involved with the trademark are involved with whatever the new owners slap it on to.