But I don’t care about you. I care about winning elections.
You seem already convinced, which makes you irrelevant. It’s about building a mass movement that is zealously on board. Even if you were lost to the cause, that’d be a good move if ten people came in to replace you.
So what is it? Is hate “far easier to get people on side”, or is it a fruitless “shallow thing”? Either way it’s been incompetently mismanaged by leftist movements, with fascist extremists successfully leveraging it to excite and engage voters, and younger ones especially, while left-wing parties languish.
Hey, be nice. Being nice is good PR. You can campaign on “nice”.
Just be smart about it. Get people on board. Turn it into votes.