If you say it that way, then yes, even the nicest person will call you a cunt and fire you. If you ask questions, as a user, and showing patterns that support your thesis, this becomes a conversation, rather than a “do it that way”.
edit: People are not all knowing. Once you start asking the right questions, you’ll see that - “Ok, and what happens when the user presses this? And what happens if they delete that?” It’s obviously a very abstract example, but if their ideas can’t stand a single user test, then they shouldn’t be surprised if the feature flops.
That’s a problem, I agree. I feel privileged then, because I actually get to research, and interview, and split test. It was a long battle, I’ve been trying to build that culture for a good 5+ years. Once the features started flopping, I started by doing 2 prototypes - one, based on the PRD from the product team and another, based on my personal research. I had to work 12, sometimes 15 hours a day, but when, instead of showing problems, I was showing solutions, without the “i-told-you-so”s, and when I made it clear that I care about the product’s health alone, that’s when I became the mirror. I reckon it’s not an industry term, but it’s what I like to call it - product presents their idea, you reflect it, and more often than not they do not like what they see. That’s when the real work starts.