I wonder though if pressing “skip” is a good idea in terms of privacy / not giving them what they want. I don’t think this was implemented for our “convienience” and rather as yet another manipulation technique.
Just some ideas what I assume they achieve by this:
By pressing it you have to divert your attention towards the ad, even if it is just for a short time.
You might unintentionally signal your preferences which could be used for profile enrichment
You also provide information, that you are still actively at the device an watching (I assume ad providers have more interest on having more/longer ads on content that is actively watched)
That’s not the case entirely, at least in my case. When I’m forced to watch ads when using the official YouTube app in one of my smart tvs, I’ve built habit to click mute and grab my phone. There’s usually just right amount of time to fex reply a message. Within the edge of my vision I can still see the timer changing to Next or Skip prompting me to get back to the video. No doubt they will soon make that less obvious…
I wonder though if pressing “skip” is a good idea in terms of privacy / not giving them what they want. I don’t think this was implemented for our “convienience” and rather as yet another manipulation technique.
Just some ideas what I assume they achieve by this:
By pressing it you have to divert your attention towards the ad, even if it is just for a short time.
You might unintentionally signal your preferences which could be used for profile enrichment
You also provide information, that you are still actively at the device an watching (I assume ad providers have more interest on having more/longer ads on content that is actively watched)
That’s not the case entirely, at least in my case. When I’m forced to watch ads when using the official YouTube app in one of my smart tvs, I’ve built habit to click mute and grab my phone. There’s usually just right amount of time to fex reply a message. Within the edge of my vision I can still see the timer changing to Next or Skip prompting me to get back to the video. No doubt they will soon make that less obvious…