As long as demand remains higher than supply they can practically ask whatever price they wish and people will pay it. Disgusting, but the businesses sinking dozens of millions into GPU’s just to keep their own AI’s from going on a 4chan racism bender will eventually run into that wall. It’s a technological dead end (at least in its current iteration) and the market is “winner take all” so there will only be a few big winners while others will be left holding the bags in the end.
As long as demand remains higher than supply they can practically ask whatever price they wish and people will pay it. Disgusting, but the businesses sinking dozens of millions into GPU’s just to keep their own AI’s from going on a 4chan racism bender will eventually run into that wall. It’s a technological dead end (at least in its current iteration) and the market is “winner take all” so there will only be a few big winners while others will be left holding the bags in the end.